As a freelance designer for Bayer, I helped the innovation team brainstorm and illustrate different concepts for management and business presentations.
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This first image was a presentation I created to help upper management understand how the innovation team went through their ideation process and how funding of the ideas would be pursued. For this project, I worked closely with the team to understand their process and the main points they wanted the management to understand.
This next image is of an experience map I created for Bayer's radiology team. As hospitals move towards a more user friendly experience, the radiology team wanted to identify the different needs of the various types of users that they have. For example, the experience of a child going through a MRI machine will be drastically different than an elderly going through a CT scan. I helped the team identify the different personas to use and led them step-by-step through the user journey. After detailing the journey, I worked with the team to determine what areas of the journey could be improved - leading to potential for innovation.
